News 7 February 2019 - News

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The idea of bridging the gap between two increasingly similar sectors, performance sportswear and luxury, and to take advantage of  Carvico and Jersey Lomellina expertise in the production of streetwear and beachwear, has led to a new trend rich in contaminations and to the development of an unprecedented style.

Everyhing gets dynamic. Thanks to the Olympic Games, sport goes global and contaminates fashion, breaking all its rules. Skateboarding and surfing, the street and the sea, which characterize Carvico and Jersey Lomellina background, are taking haute couture “catwalks” to introduce a new concept of style.

Pitti Filati is finally over. Carvico and Jersey Lomellina techno-luxury attracted the curiosity of many visitors and operators. We witnessed to a dramatic change in the creative process. Glamour met performance giving life to new experimental concepts and new shapes. This “new mood” by Carvico and Jersey Lomellina has reinvented fashion to be trendy”.