1 September 2010
Revolution in the Revolutional™ world - (Eurobike - Interfiliere - Interbike 2010)
Tadino20 presents the new campaign for REVOLUTIONAL®by Carvico. A new decisive language and graffiti instead of photographs. With these creative choices to break the textile scene, the image of the leading Carvico fabric will be more current, more captivating and more energetic, just like REVOLUTIONAL®!
A state-of-the-art techno-fabric that shows itself to the public in all its potential, well beyond its distinctive “second skin” effect. Its revolutionary force in the world of sports must be strongly communicated so that everyone discovers the incomparable breakthrough in quality embodied in the slogan, “Make a revolution, wear Revolutional®”.
The messages of the new ADV, created by illustrator Luigi Russo, are clear and immediate: speed, power, style, colour, energy, avant-garde and modernity. All contained in the most extreme art form - StreetArt - and all referring to the numerous technical features of REVOLUTIONAL®.
The perfect combination between sports and culture, the energy of colour and the power of words, freedom of movement and freedom of expression, the technical features of fabric and the creative use of the city as a blank canvas.
Because true sport is an art, by Carvico.