Jersey Lomellina S.p.A. has come back from Interfilière – the international Parisian event dedicated to beachwear and lingerie – with the renewed enthusiasm and high spirits of winners. Not only thanks to the amount of visitors hosted at the stand and the increase in the sales recorded against 2010 (contacts: +44% - the best result achieved over the past 10 years) but also for the positive response to their stand and garments and the prize they won coming second at the Ultra Fashion Show.
The international guests who were invited to the fashion show organized by Eurovet, could enjoy a glamorous and magic atmosphere. The whole fair attended such an extraordinary event: brands, designers and manufacturers, they all joined in to create the perfect alchemy, and to celebrate creativity.
All lingerie and beachwear prototypes created by the most important brands in the market had to be inspired to the idea of a “Travel diary”,. Pic 1: beachwear outfit created using
Trendy, that came 2° in the competition Embrace, Broderies Deschamps, Codentel and obviously Jersey Lomellina, who took part in the competition with their Trendy fabric in the Ice chocolate shade (see pic n.1), won the second prize, an amazing statue representing a curvaceous and elegant female body created by Jean-Marc de Pas. (see pic n.2). Pic 2: Mrs Fiorella Angeloni, JL C.E.O. and Lorenzo Locatelli, JL Sales Manager
proudly il trofeo dell’hold the Ultra Fashion Show Prize.
Jersey Lomellina stand drew inspiration from the’70: all international guests visiting it were met with a cool, funny atmosphere that made everybody feel regenerated and positive.
The new 2013 color cards were the absolute stars of the exhibition: Wonder – Nilo – Nair, Folie & Glamour brand new nuances premiered at the event.
Wonder - Nilo - Nair displayed a vitaminic, funky and modern color card, contrasting with the delicate, deep and sophisticated atmospheres of Folie & Glamour.
Nine “Colours Trends” boards matched the new color ranges, completed by several unexpected and exciting color “marriages”.
Interfilière also offered the perfect setting for the launch of a new product: Vogue by Jersey Lomellina, a fabric featuring efficient shaping properties, that promises to completely redefine your silhouette.
Created to enhance femininity, Vogue sculpts your body and remodels your curves without making you feel constrained.
Ideal for cutting-edge shapewear aimed at satisfying the needs of even the most demanding and sophisticated women, this fabric offers all of the following: shaping and smoothing effect, comfort, style, quality, safety and reliability. Jersey Lomellina will be glad to meet you in Cannes on November 24-25-26 at the “Mare di Moda” exhibition where a new, exciting surprise will be unveiled to the audience.